Sökt på: christopher h. lovelock
totalt 10 träffar
Services Marketing
Essentials of Services Marketing
Forundergraduate courses in services marketing As economies across the world continue to transition toward services,skills in marketing and managing services have never been more …
Services Marketing
For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and …
Services Marketing: Global Edition, 7/e
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to …
Essentials of Services Marketing
Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, …
Principles of Service Marketing and Management
Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and …
Principles of Service Marketing and Management
Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing …
Principles of Service Marketing and Management
Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and …
Services Marketing
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the …
Services Marketing
TEXTBOOK • CASEBOOK • READER Christopher Lovelock and Jochen Wirtz have worked together closely as co-authors to undertake a significant revision, restructuring, and updating of …